See City Tours Brand Identity
The goal was to create a flexible identity system that reflected the energy travelers often bring to the city that is the capital of fashion, commerce, and entertainment. As a featured experience host on AirBnB, See City Tours also wanted to reflect that this wouldn’t be your typical tour experience.
To reflect the elements behind the brand, we did a deep dive into what a local sees throughout the year while also taking a look at the things that make the area and brand loveable. To accomplish this, we worked through a series of brand development exercises to distill the brand voice, vision, and mission into a design and strategy framework.
The result for this loveable brand owner with a knack for storytelling, a passion for history, and a knack for creating custom experiences was a fluid brand identity system that could be applied to both digital and offline experiences without missing a beat.
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